Thursday, 24 March 2011

TASK 4




se Shannon & Weaver's model of the communication process to write a 300-400 word analysis of a work of Graphic Design. Comment on the ways in which the piece of Graphic Design attempts to communicate to a specific audience, using techniques of redundancy, entropy or noise.

Look at Fiske, J. (2002) 'An Introduction To Communication Studies' if you are struggling.
Posted by Richard Miles at 04:25 0 comments

There could easily be an argument surrounding whether or not the innocent smoothie brand is entropic,redundant or just noise simply because at the time it was created it was original, suitable, fresh and appealing but after a while the concept of friendly packaging had become old news and could possibly of turned into noise.
Initially, due to it's originality, innocent smoothie design could be seen as being entropic as it strayed from what was the norm and took a risk in its design. Entropy is that which is just for a specific audience, those who would pay attention (and only a small number) to its design because of it's originality. After a while the innocent smoothie look could be seen as turning into a more redundant style. Although the design stays the same it is the way the consumer receives the message which has changed. Now with a larger following and understanding of the brand it has become much more recognisable on an international scale and so just from this the design could be seen as being redundant as redundancy is a clear cut message for the masses with no interruptions. This could be said for the majority of large brands but it seems that now after a few years of innocent being on the market and its brand becoming so well known it starts to fall into the category of noise as it starts to fade into the background with the rest and in fact now goes unnoticed due to its earlier spurt of popularity the design has become to common.
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